Dans L'érotisme ou le mensonge de Freud, j'ai écrit
(p. 18) que l’approche scientifique stricte ne semble pas encore prête à se
prononcer sur un rejet inné et universel des odeurs fécales. J'ai ensuite cité
ce passage d'un article publié en 1987 par France Bellisle et Patrick Even, Les
raisons du corps, dans le n° 92 (Odeurs) de la revue Autrement,
série Mutations :
L’étude du cerveau a confirmé que l’information gustative et surtout
olfactive est transmise par des régions du cerveau qui sont impliquées dans
l’émotion. Pourtant, jusqu’à présent, on n’a pas réussi à mettre en
évidence un comportement d’acceptation ou de rejet inné et universel pour
des odeurs.
Mais mon livre venait à peine d'être envoyé chez
l'imprimeur que je tombais sur ces deux articles :
http://tubeaessai.blogs.nouvelobs.com/archive/2009/01/18/le-delicat-parfum-du-cheeseburger.html
NouvelObs.com
18.01.2009
Le délicat parfum du cheeseburger
Les souris et les humains ont un point commun: les
deux espèces sont attirées (ou repoussées) par les mêmes odeurs. Telle est
la conclusion d’une étude publiée le 16 janvier dans la revue «PLoS ONE»,
par l’équipe de Nathalie Mandairon (CNRS, Université Lyon 1). Des souris de
laboratoire d’une part, et des étudiants de l’autre, ont été soumis à
une longue série de stimuli olfactifs. Pour les souris, on mesurait le temps
accordé à l’exploration de la senteur proposée; les cobayes humains, eux,
étaient priés d’attribuer une note de 1 (la sensation la plus déplaisante)
jusqu’à 9 (la plus agréable). Or les souris sont tombées parfaitement
d’accord avec les humains – avec par exemple un clair plébiscite du géraniol
(senteur florale), et une détestation commune du gaïacol (odeur de brûlé).
Les chercheurs en concluent que les préférences olfactives, en partie innées,
sont déterminées par la structure chimique des molécules odorantes. Et
surtout (horreur!) que ceci «permet d’envisager des applications, dans
l’industrie agro-alimentaire par exemple».
Autrement dit, nos futurs aliments risquent fort
d’être testés sur les souris, ce qui coûtera moins cher que les jurys de
bipèdes. Or, en dépit du film «Ratatouille», on est en droit d’exprimer
quelques doutes sur le sens gastronomique des rongeurs. Mais le plus inquiétant,
c’est que la découverte lyonnaise va fournir de nouveaux outils aux spécialistes
du «marketing olfactif» - la technique qui consiste à manipuler les
consommateurs en parfumant les magasins. Déjà en 1957, le regretté Gaston Lenôtre
avait imaginé un dispositif diffusant une attirante odeur de pain frais aux
abords de sa toute première boutique – au risque d’attirer aussi les
souris... Mais au moins s’agissait-il de la véritable odeur du pain, en
provenance des fours. Or depuis, la méthode a fait énormément de progrès,
notamment grâce aux travaux de son gourou américain, Eric Spangenberg, de la
Washington State University.
Ainsi, nous apprenait récemment le magazine «The
Economist», on sait aujourd’hui mener les consommateurs par le bout du nez,
avec des odeurs incitant à l’achat - même si elles n’ont aucun rapport
avec les objets proposés. Par exemple, un discret parfum de chocolat améliore
les ventes de chaussures pour dames. Et l’odeur du foin coupé celles des
meubles de jardin. Des expériences concluantes ont été menées à Londres,
chez Harrods: en somme, désormais, dans les magasins, les humains sont traités
comme des souris de laboratoire. La chaîne de «néfaste food» Burger King est
allée encore plus loin: sous le nom de «Flame», elle a vendu en décembre –
sous forme d’aérosols de 5 ml vendus 3,99$ pièce – «un parfum de séduction,
avec une note de viande grillée». Enveloppé d’une pareille fragrance,
on ne s’étonnera pas d’être poursuivi par les souris… et par les chiens.
*********************************************
http://www.plosone.org/article/info%3Adoi%2F10.1371%2Fjournal.pone.0004209
Humans and Mice Express Similar Olfactory
Preferences
Nathalie
Mandairon, Johan Poncelet, Moustafa Bensafi, Anne Didier
Université
Lyon 1, CNRS, UMR5020, Neurosciences Sensorielles, Comportement, Cognition,
Lyon, France
Abstract
In
humans, the pleasantness of odors is a major contributor to social relationships
and food intake. Smells evoke attraction and repulsion responses, reflecting the
hedonic value of the odorant. While olfactory preferences are known to be
strongly modulated by experience and learning, it has been recently suggested
that, in humans, the pleasantness of odors may be partly explained by the
physicochemical properties of the odorant molecules themselves. If odor hedonic
value is indeed predetermined by odorant structure, then it could be
hypothesized that other species will show similar odor preferences to humans.
Combining behavioral and psychophysical approaches, we here show that odorants
rated as pleasant by humans were also those which, behaviorally, mice
investigated longer and human subjects sniffed longer, thereby revealing for the
first time a component of olfactory hedonic perception conserved across species.
Consistent with this, we further show that odor pleasantness rating in humans
and investigation time in mice were both correlated with the physicochemical
properties of the molecules, suggesting that olfactory preferences are indeed
partly engraved in the physicochemical structure of the odorant. That odor
preferences are shared between mammal species and are guided by physicochemical
features of odorant stimuli strengthens the view that odor preference is
partially predetermined. These findings open up new perspectives for the study
of the neural mechanisms of hedonic perception.
Citation:
Mandairon
N, Poncelet J, Bensafi M, Didier A (2009) Humans and Mice Express Similar
Olfactory Preferences. PLoS ONE 4(1): e4209. doi:10.1371/journal.pone.0004209
Editor:
Leslie
B. Vosshall, The Rockefeller University, United States of America
Received:
October 24, 2008; Accepted: December 4, 2008; Published:
January 16, 2009
Copyright:
© 2009 Mandairon et al. This
is an open-access article distributed under the terms of the Creative Commons
Attribution License, which permits unrestricted use, distribution, and
reproduction in any medium, provided the original author and source are credited.
Funding:
This research was supported by the Marie Curie Foundation, MOIF-CT-2005-51474,
and the CNRS. The funders had no role in study design, data collection and
analysis, decision to publish, or preparation of the manuscript.
Competing
interests:
The authors have declared that no competing interests exist.
These
authors contributed equally to this work.
Introduction
Olfaction is of great
importance to mammals' survival, influencing a variety of social activities,
including recognition, mate selection, fear responses to predator odors, and
food intake [1]–[3].
Of the various aspects of olfactory perception, pleasantness is particularly
fundamental, and dominates odor perception [4].
Most odors we encounter induce attraction or repulsion behavior. However, it is
unclear what it is that makes a given component pleasant or unpleasant. While,
in the visual and auditory modalities, perception can be predicted from the
physical properties of the stimuli, the rules that govern the relationship
between perception and chemical structure in olfaction are largely unknown,
making it difficult to predict the perceptual properties of novel odorants. In a
recent study, Khan and collaborators built a mathematical model to predict the
hedonic valence of molecules in humans on the basis of their physicochemical
properties. While it is well established that odor hedonic perception is
strongly influenced by experience and learning [5],
[6] and that its representations are
characterized by a high level of plasticity [7]–[9],
these authors suggest that it nevertheless remains partially dependent on the
odorants' physicochemical properties [10].
This, if true, suggests a
predetermination of odor preferences [10], and
it might consequently be hypothesized that other species may show similar odor
preferences to humans. The present study found that the same odorants were
similarly attractive to mice and humans, revealing for the first time a
component of olfactory preference conserved across the two species. Consistent
with this, behavioral responses to the odorants (hedonic rating and sniffing in
humans; investigation time in mice) were found to correlate with the
physicochemical properties of the molecules, suggesting that olfactory
preferences are indeed partially engraved in the structure of the odorant
molecule. Our data support the view that odor preferences are partially
predetermined, in contrast to the more common view of them as predominantly
shaped by experience.
Results
Our hypothesis was that
humans and mice exhibit similar preferences towards the same odorants. To test
it, we first assessed odor preference in humans (through odor pleasantness
ratings) and in mice (through investigation time) and then investigated the
relationship between these odor preferences and odorant structures.
Odorant selection was based
on a recent study by Khan et al. [10]. Using
principal component analysis (PCA, a multivariate statistical method), these
authors generated two odor spaces:
-
A
perceptual space generated from a matrix of 144 odorants and 146 verbal
labels describing perceptual properties of odors (see Dravnieks [11]).
Given the complexity of interpreting such a multidimensional matrix, PCA was
applied to reduce this multidimensional space to a small number of principal
components (PCs). The PCs are ordered so that each successive PC has the
maximal possible variance, the first PC explaining the most variance of the
original data set.
-
A
physicochemical space generated from a matrix of 1565 odorants and 1513
physicochemical descriptors. Here again, PCA reduced this multidimensional
space to a small number of PCs.
In the present study, the
odorants used in Experiment 1 and in Experiment 2 were respectively from Khan's
perceptual and physicochemical space.
Mice and humans
express similar odor preferences
Experiment
in mice and humans using odorants selected according to their perceptual
pleasantness (Experiment 1).
Odor preference
was recorded using the same odorants in both species. In mice, odorant
investigation time, a behavioral measure of the mouse's interest in and
attraction for the odorant, was used as an index of odor preference: when
smelling an attractive odor, mice spend more time investigating the odorant
source than when encountering a less attractive odor [12],
[13]. Odorants were presented to mice
using a computer-assisted hole-board, and odorant investigation time (nose
poking into the hole) was automatically recorded using electronic sensors [14].
Experiments in humans consisted in sniffing odorized vials and rating compound
pleasantness, intensity and familiarity on a 9-point scale (“not at all” (1)
to “extremely” (9) pleasant, intense or familiar).
In the first
experiment, nine odorants were selected from the perceptual space of Khan et al.
[10]. Multiple regression analysis (F[3,89] =
4.111, p<.001) revealed that the odorants investigated longest by mice were
those rated most pleasant by humans (t(89) = 2.232, p<.003) (Fig.
1A). Mouse investigation time was also compared to other aspects of human
olfactory perception represented by intensity and familiarity ratings (see Materials
and Methods): no correlation was found, either with intensity (t(89) =
1.048, p>.05) or familiarity rating (t(89) = .340, p>.05). Of the
different parameters of human olfactory perception measured here (hedonic,
intensity and familiarity ratings), mouse investigation time thus correlated
only with human olfactory pleasantness.

Figure
1. Mice
and humans express similar odor preferences.
A.
In experiment 1, a significant and positive correlation was found between odor
investigation time in mice and odor hedonic rating in humans. B. In experiment
2, using different odorants, a significant positive correlation was also
observed between odor investigation time in mice and odor hedonic rating in
humans.
doi:10.1371/journal.pone.0004209.g001
In brief,
humans and mice showed similar preferences towards the nine odorants tested.
Experiment
in mice and humans using odorants selected according to their physicochemical
properties (Experiment 2).
To further
investigate similarity in odor preference, the above experiment was replicated
using ten different odorants, this time selected from the physicochemical rather
than the perceptual space of Khan's study [10].
Again, a significant correlation between odor investigation time in mice and
odor hedonic response in humans was observed (F[1,149] = 31.190, p<.0001) (Fig.
1B).
Pooling data
from both experiments confirmed that odor investigation time in mice correlated
positively with human hedonic ratings (F[1,239] = 41.709, p<.0001).
Importantly, in
order to compare homologous behaviors in humans and mice, sniffing time, which
reflects odor pleasantness [15]–[17],
was recorded in humans, and found to correlate with investigation time in mice
(F[1,239] = 15.535, p<.0001).
In brief, odor
preferences correlated in mice and humans, whether perceptual or physicochemical
criteria were used to select the odorants.
Mouse and human
odor preferences correlate with odorant structure
A possible link
between odor preference in humans or mice and odorant structure was explored
using the first principal component (PC1, which explains the most variance) of
the physicochemical space in Khan et al.'s study [10].
PC1 was found to correlate positively with both investigation time in mice
(F[1,289] = 22.940, p<.0001) (Fig. 2A) and
hedonic rating in humans (F[1,239] = 6.186, p<.02) (Fig.
2B). These results clearly link the physicochemical properties of odorants
with their attractiveness in the two different species.

Figure
2. Mouse
and human odor preferences are driven by odorant structure.
Physicochemical
PC1 correlated positively with investigation time in mice (A) and with hedonic
rating in humans (B), indicating that hedonic behavior in both species may be
driven in part by the physicochemical properties of the molecules.
doi:10.1371/journal.pone.0004209.g002
Two groups of
odorants with different physicochemical properties evoke distinct behaviors in
mice and humans
Strengthening the
above results, we observed differences in PC1 values between the first and the
second experiment: the average value of PC1 across odorants in experiment 2 was
significantly greater than that in experiment 1 (t-test, p<.05, Fig.
3A). As a positive PC1 value corresponds to increased investigation time in
mice and increased odor pleasantness in humans (see Fig.
2), this difference may explain the distinct behaviors observed in response
to the two sets of odorants used in experiments 1 and 2 (for both humans and
mice): mice investigated longer and humans preferred and sniffed odorants longer
in experiment 2 than in experiment 1 (t-test, p<.05, Fig.
3B–D). Taken together, these results support the view that odor preference
is driven at least in part by the physicochemical properties of the molecules,
accounting for the similar olfactory preferences found in both humans and mice.

Figure
3. Two
groups of odorants with different physicochemical properties evoke distinct
behaviors in mice and humans.
A.
Physicochemical PC1 significantly differed for the two sets of odorants. B. Mice
investigated odorants longer in experiment 2 than in experiment 1 C. Humans
sniffed odorants longer in experiment 2 than in experiment 1 D. Humans preferred
the odorants of experiment 2 to those of experiment 1. (t-test, *: p<.05, **:
p<.001, ***: p<.0001)
doi:10.1371/journal.pone.0004209.g003
Discussion
Mammals possess an
excellent ability to detect and discriminate odorants. They also exhibit odor
preferences that seem to be crucial for survival [13],
[18], [19]
and represent a central component of the quality of human experience [20].
The present study examined whether odor preferences were similar between
humans and mice, and might thus include a predetermined component.
A first result of interest
was the positive correlation in odor preferences between mice and humans. Odor
preferences result from complex physiological and motivational states
characterized by experience-dependent plasticity in both animals [21],
[22] and humans [4].
In particular, the hedonic representation of smells is not fixed and may be
modified by learning and experience in both animals and humans [23]–[25].
For example, a smell may acquire a novel hedonic valence through an
associative learning procedure [5], [26].
Moreover, it is well known in humans that odor pleasantness is modulated with
repeated exposure to the same stimulus: i.e., without any apparent mediation
of environmental stimuli [27]. Although
hedonic representations are plastic, as seen above, the present demonstration
that two different species exhibited similar preferences for the same odorants
provides evidence for odor representations conserved across mice and humans,
which emerge independently of life experience. These findings are in line with
reports that human newborns exhibit olfactory preferences as shown by
behavioral and physiological responses to chemical stimuli [28],
and are able to exhibit behavioral markers of disgust in response to
unpleasant odors [29]. Such
predisposition in odor preference may be underlain by genetically programmed
neural circuits, as has been suggested in the olfactory systems of mammals [13],
Drosophila melanogaster [30] and Caenorhabditis
elegans [31].
Secondly, the present
investigation further showed that olfactory preferences in humans and mice are
linked to the physicochemical structure of odorants. The data suggest that
physicochemical properties are prominent factors in orchestrating the
activation pattern of the predetermined neural code for odor preference. It
may be asked why odorant structure should correlate more strongly with odor
preference in mice than with hedonic perception in humans (F-values of 22.940
in mice, vs 6.186 in humans). One explanation may be that mouse preferences
are very weakly colored by the environment (the laboratory mice were raised in
an olfactory poor environment) whereas odor pleasantness in adult humans is
likely to be more affected by learning and experience. Nevertheless, despite
the strong influence of experience, the physicochemical properties of odorants
still played a prominent role in determining odor preferences, strengthening
Khan et al.'s model [10]. In other words,
even if pleasantness is the result of culture, life experience and learning,
the present interspecies comparison shows that there is an initial part of the
percept which is innate and engraved in the odorant structure.
In conclusion, our
phylogenetic heritage includes systems enabling the attribution of a positive
or negative value, driving attraction to or avoidance of odorants. This
suggests that, upstream of the hedonic plasticity occurring throughout life,
we are endowed with a partly predetermined neural basis for these odor hedonic
representations–even if the odorant has no biological significance, such as
predator, conspecific or spoiled food odors [13],
[29], [32].
Perception of the hedonic aspect of odorants is thus a complex process which
involves both innate and learned components. Taken as a whole, these results
substantially affect our view of olfactory hedonic perception and open up new
avenues for the understanding of its neural mechanisms. They also suggest that
odor exploration behavior in mice may be used to predict human olfactory
preferences.
Materials and Methods
Experiments in
mice
Adult (8-week old)
male C57Bl6/J mice (Charles River Laboratories, L'Arbresle, France) were
tested under procedures in accordance with the European Community Council
Directive of 11/24th/1986 (86/609/EEC) and the French Ethics
Committee.
Upon arrival in the
lab, mice were housed in groups of five in standard laboratory cages and were
kept on a 12 hr light/dark cycle (constant temperature), with food and water ad
libitum. Experiments were conducted in the afternoon (2–5 pm) on a
specially designed computer-assisted one-hole-board apparatus (40×40 cm;
central hole 3 cm diameter, 4.5 cm deep), with capacitive sensors to detect
automatically the beginning of each trial (when the mouse was placed in the
starting area facing the hole) and monitor the duration of nose-poking into
the hole. A polypropylene swab impregnated with 60 µL of odorant (1 Pa) was
placed at the bottom of the hole, under a grid and covered with bedding [14].
The bedding was replaced after each trial. One odorant was presented per day (random
order for each animal). Each trial lasted 2 min. Duration of nose-poking into
the hole was used as a measure of odor preference. Ten mice were tested in the
first experiment and twenty in the second.
Experiments in
humans
Respectively ten (mean
age, 21.1 yr+/−1.07) and twenty human subjects (mean age, 21.85 yr+/−3.37)
recruited from the University of Lyon (France) participated in experiments 1
and 2. Olfactory and/or neurological disease was the exclusion criterion. The
study was conducted in accordance with the Declaration of Helsinki.
Testing was
performed in an experimental room designed specifically for olfactory
experiments. Odorants were presented in 15 ml flasks (opening diameter: 1.7
cm; height: 5.8 cm; filled to 5 ml) and were absorbed on a scentless
polypropylene fabric (3×7 cm; 3 M, Valley, NE, USA) to optimize evaporation
and air/oil partitioning.
After providing
written informed consent to the procedure, which was approved by the
“LyonSud-Est2” ethics committee, subjects were taken to the test room,
where they sniffed each vial in random order and rated compound pleasantness
on a 9-point scale (from 1: “not at all pleasant” to 9: “extremely
pleasant”). Subjects rated compound intensity and familiarity (in experiment
1) on similar scales. The instructions given to the subjects were as follows:
“You are going to smell several odors one after the other. Your task will be
to sniff each vial and then to decide how intense, pleasant or familiar the
smell was. To give your estimates, you will rate each odorant on a scale from
1 (not at all intense, familiar or pleasant) to 9 (very intense, familiar or
pleasant).” Once the instructions had been read, the experimental session
started. Odorants were presented every 45 sec.
Physiological data
were acquired using a PROCOMP+ system (Thought Technology, Montreal, Canada;
sampling rate, 32 Hz). Sniff duration was measured using an airflow sensor
(AWM720, Honeywell, France) connected to nasal cannulae positioned in both
nostrils [33] throughout the experimental
sessions.
Odorants
The nine odorants
used in the first experiment and the ten used in second were diluted in
mineral oil so as to achieve an approximate gas-phase partial pressure of 1 Pa
(Table 1). Briefly, vapor pressures of pure
odorants were estimated using ACD Chem-Sketch software (Advanced Chemistry
Development, Toronto, Ontario, Canada) and variously diluted in mineral oil to
concentrations theoretically emitting the same vapor-phase partial pressure
for each odorant.

Table
1. Odors
and their percentage (vol/vol) dilutions (1 Pa).
doi:10.1371/journal.pone.0004209.t001
Data
analysis
Statistical
analysis used SYSTAT software (SSI, Richmond, CA). In Experiment 1,
“odor investigation time” in mice on the one hand and “odor
pleasantness, intensity and familiarity” in humans on the other hand
were compared by multiple regression analysis. In Experiment 2, “odor
investigation time” in mice and “odor pleasantness” in humans were
compared by simple regression analysis. Human sniff duration was
compared to mouse investigation time using a similar analysis. Finally,
the relation between “odorant PC1” and “investigation time” in
mice (or “odor pleasantness” in humans) was also assessed by simple
regression analysis.
Author Contributions
Conceived and designed the experiments: NM
MB AD. Performed the experiments: NM JP MB. Analyzed the data: NM MB.
Wrote the paper: NM MB AD.
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